After the popularity of smartphones continues to grow and with that mobile internet access is becoming easier, mobile ads are preparing for their hours.
Thus considered by Berg Insight, according to a recent study that by 2015 the mobile sector will account for 3.4 percent of global advertising spending, or 15.7 percent of the cost of digital advertising. If you think a little to mention that while in 2009 the value of this market is estimated at 1.7 billion euros, in 2015 it will reach 13.5 billion euros in the form of a composite annual growth (CAGR) of 41 %. By Berg Insight stress that the phones are extremely personal devices that consumers are almost constant, which provides marketing opportunities as other channels do not. The company notes that corporations like Google, Microsoft Nokia, Yahoo! and Ericsson are among the major players in this area, but novice Apple was ready to monetized thousands of free applications in the App Store through your platform iAd.
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