Monday, January 31, 2011

Half of mobile ad clicks are random

Mobile Adds Phoenix and Harris Interactive did a survey of mobile users on mobile ads. The agency found that about half of those registered on the ads clicks made by accident. 47% of 4000 respondents in the survey of consumer agency said they usually click on ads without asking. The percentages are even greater if you narrow the age of consumers 18 to 34 years - they are 61%. Such a "discovery" is hardly surprising many people, but perhaps goes to show that at the time and the industry clearly has no better solution, then continuing to use this model.

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