Friday, April 16, 2010

Sony Ericsson reports profit for first quarter

Sony Ericsson

Measures of Sony Ericsson exit, which found the company seems to have had the effect, considering the financial results for first quarter. Between Sony Ericsson reported a net profit of EUR 21 million, while last year was a loss of 293 million. Our Sony Ericsson appearances recorded as a result of the release of new products such as Xperia X10 and Vivaz and restructuring program that aims to reduce annual costs by 880 million euros. It is expected that the full effect of the program to be felt in the second half of the year. In the first quarter of the year the company sold 10.5 million phones which is 28 percent less than the same period last year. The transition to more expensive phones has led to an increase in the average selling price by 12% to 134 euros. Total revenues decreased by 19% year to 1.405 billion euros. Sony Ericsson forecasts that the company's market share for the quarter decreased by 1% and 4% already.

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